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WHY WON’T PEOPLE ON THE INTERNET LET THINGS DIE

A MANIFESTO FOR SHIT-POSTING


DEATH IS A HARD PILL TO SWALLOW


We learn to love the things that are given to us, that become a part of us. This phenomenon also known as the endowment effect is also seen in the cultural world. People will ascribe more value to things they have seen watched, consumed.


The exact origin of the term “shitposting” is unknown, but the earliest-known instance was submitted to the Something Awful Forums[14] on April 10th, 2007, when member OhSNAP!Tray used the expression when referring to worthless threads on the site’s BYOB forum.


We define Shitposting as the act of posting simultaneously good and bad content. Bad because it is inherently unoriginal. Shitposting is always derivative, it is always a spinoff, a sequel, a franchise. Good because it achieves incremental transgressions on the very notion of “original content”, which is so important to meme culture at large.


The current franchisation of virtual universes represents a new paradigm that displaces the spectator from his consumer position toward a role of creator.


Participatory art of this nature is interesting because it generates new fields of symbols new semiotic fields from the virtual ground up.


In a sense what these are implications of the shift that begins from the Frankfurt school’s observations about the western monoliths of culture into fragmented subgroups of inner-jokes and circle jerks.


What is made salient through the perusal of these plundered cultural goods is there vacuousness


How easily they are emptied of the original meaning and filled with myriad significations.

A semi-static signifier in a relationship with a protean signified


Nothing stands in the way of the consumer-become-creator

Nothing stands in the way of your hollowing out the peach's pit and turning it into an apple

We are no longer passive

We are the new creators

There are sequels to variations

and variations on these variations

Sequels to these sequels

We have created a franchise outside of the franchise

We have created a universe outside of the copyrighted universe

There is no author

the author is dead

there is no author

only participants

there is no author

only creators

only hollow words

only hollow images

waiting to be filled

with new meaning


the franchises of the future are our franchises



This text is a partial transcript of a talk that was presented on April 6, 2018 as a part of a symposium on the serialisation of culture.


http://oic.uqam.ca/fr/communications/why-wont-people-on-the-internet-let-things-die